Marketing Communications for a Digital Age

Name: Marketing Communications for a Digital Age
ISBN: 9781036214098

Release Date:: 14 March 2026
Status:: Check Availability
ISBN:: 9781036214098

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Description

Gain invaluable insight into the entire marketing communications process with this contemporary and accessible textbook. You'll explore both traditional principles and digital techniques, from strategic planning and audience targeting to creative execution and media planning and discover how companies can leverage the power of MarTech, advertising technology and data analytics.Packed with international case studies from organisations like Samsung, Uber Eats, e.l.f. Cosmetics, LEGO and Qatar Airways, and supported by critical thinking questions, this textbook shows how today's professionals are navigating a rapidly evolving landscape - and how you can, too.Written by bestselling author Tracy Tuten, this is essential reading for your marketing communications journey.

ISBN 9781036214098